A Guide To SSL Changes – What It Means For Your Website
In today’s ever-changing online environment, it’s pivotal that businesses stay up to date with Google’s best practices to ensure they stay competitive in their respective online markets. With Google being the most commanding and influential company on the internet, it’s necessary for them to keep up with all the threats and opportunities that the internet presents. As a result, Google releases a myriad of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.
What is essential though, is that all online companies that use Google-related services (essentially every online organisation), understand considerable changes that may alter their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online enterprises must be versatile and accustom to new Google updates as soon as possible to ensure they aren’t negatively impacted by these new releases.
The most important Google update that has recently affected online businesses pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by virtually 50% of all online users, so it’s exceedingly important that online companies incorporate the necessary changes as quickly as possible if they hope to reduce any unfavourable implications.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has revised the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps passwords and credit card information (which is stored in a plain text file), they are susceptible to phishing sites that can basically steal this information from customers that wrongly believe they are giving their personal information to a legit business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will surely have a bearing on millions of websites around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages given that users will become frightened of falling victim to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online businesses that want to secure their formerly non-secured (HTTP) web pages, they must encrypt the information being distributed between their customers and their web server by incorporating an SSL certificate. Google are naturally pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is an informative guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update implies that HTTPS and SSL encryption will become the norm across all web pages on the net. In time, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply choose a competitor that does.
What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use fabricated SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear genuine. This will make the differentiation between phishing sites and real websites more challenging than ever. Online companies that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net considering that it will be exceptionally difficult for phishing sites to copy the authenticity that EV SSL provides.
Making all websites employ SSL certificates to prove their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will gradually become compulsory, so if you need any assistance in securing your website with SSL encryption, talk with the digital specialists at Internet Marketing Experts Newcastle by calling 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertsnewcastle.com.au