There is a myriad of online marketing strategies that can benefit websites in strengthening their traffic, brand awareness, and conversion rates. Among the best online marketing techniques is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. While SEO has proved to be very effective, it takes a decent level of knowledge, time, and money to see fruition.
But what if you want to see results instantly? Regardless of whether your website has recently been published or you’re a small business that can’t rival the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an effective tool that can assist you by placing your advertisements in front of individuals who are proactively searching for your products or services.
In short, PPC is an advertising model used to increase traffic to websites. Website owners create ad campaigns with certain targeting metrics and essentially pay Search Engines every time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are positioned at the top of SERP listings before any organic results. The rewards that many websites enjoy from this kind of advertising is invaluable, so here are the top advantages of PPC advertising for your enterprise.
Among the top benefits of PPC advertising is the opportunity to quantify and track your results in real-time. Regardless if you set your daily budget to $2 or $20, there are an array of high level performance indicators that can be evaluated, including impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics allows website owners to conveniently assess the performance of their campaigns and quickly make alterations where required to boost performance. Unlike other advertising tools, PPC grants you the freedom to customise and track metrics in each campaign and monitor success based upon your advertising objectives.
PPC makes it possible for any kind of organisation to set up their advertising efforts quickly and easily, without delivering too much risk with the capability to establish a maximum daily budget. While SEO is a very successful strategy, it commonly takes many months to see results so if you’re a new firm that wants to increase traffic and brand awareness right away, PPC is ideal for you. Creating ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to acquire new leads and customers by promoting ads on top of SERP listings.
Highly Targeted Traffic
PPC advertising enables you to customise your campaigns so they only display to highly targeted customers. Google AdWords allows you to target customers based on keywords, location, interests, and the times and days you want to display them, enabling websites to spend their advertising budget only on their niche audience. Websites can then examine the metrics that were used in conversions and develop their future campaigns according to this feedback. Advertisers generally take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their precise target audience.
Having the ability to export the results of an ad campaign and evaluate specific metrics provides websites with invaluable data which can be utilised in other marketing methods. Along with this, websites can rapidly learn about impression, click, and conversion data for every keyword or phrase used in their ad campaigns which greatly helps in their SEO endeavours. PPC also makes it possible for websites to discover data about their comptetition by using third party tools like SpyFy and KeywordSpy, allowing them to create a profile of their competitors and what market share is obtainable.
As you can see, PPC is an amazing marketing tool that is ideal for all types of companies. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data received from real-time results presents invaluable feedback to boost future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?
If you require any guidance in building your PPC ad campaigns, speak to Internet Marketing Experts Newcastle on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsnewcastle.com.au