Author: Charles

Social Media Marketing – Say More On Twitter

Internet Marketing Experts Newcastle,Digital Marketing Newcastle,Digital Advertising Newcatle

The time has finally come where Twitter users can convey their dissatisfaction with the 140 character limit in more detail, now that Twitter has officially verified that they have increased the character limit to 280 per Tweet!

The social networking service, which was introduced in 2006, grew swiftly to become one of the most prominent social media platforms worldwide, however recent drops in growth stimulated the social media giant to make some improvements. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is immensely different to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send roughly 6,000 Tweets per second.

Despite the 140 character limit that clearly defined the social networking site, Twitter disclosed on November 7 that they want every user throughout the world to ‘easily’ express themselves on Twitter. After performing a series of tests over the past several months, Twitter decided that they wanted to extend the character limit, but only where required. Countries like Japan, South Korea, and China will remain at the 140 character limit, only because there’s no necessity for an increase, as sending messages in these languages can be voiced in a short amount of characters. Languages like English on the contrary, suffer from crammed Tweets with 9% of English Tweets hitting the former 140 character limit.

So, why the change?

After running a chain of tests to targeted users, Twitter acquired valuable results and believed the 240 character limit would be advantageous for many users. Due to the fact that 9% of English users were hitting the 140 character mark, many would need to spend time cropping their Tweets to make sure they didn’t have to send several messages. Moreover, users would now have the ability to readily fit their thought and feelings into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what influence will this have for internet marketers and SEO specialists? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter broadened the character limit, users have enjoyed a higher level of responses which generated more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The doubled character limit means that users will have smaller threads of conversations, given that they can fit more information into a single message. Users with long threads of conversations noted that it can at times be troublesome to follow and respond to. In addition, brands are enjoying the longer Tweets as it enables them to fit more comprehensive information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the rise of businesses using social media as a way to deal with customer service issues, customers can now convey a problem in more detail on Twitter which is favourable for both the customer and the business, as communication is greatly enhanced. Prior to this update, many users would have looked to other social netowrks like Facebook to report customer service issues given that the character limit was too restraining.

More Creativity

Longer Tweets means that businesses can amplify the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would usually have to use other social media channels if they needed to get creative, however brands can now effectively use longer text to their advantage by connecting with their audience on a more personal level.

While some users have claimed that the increase in character limit by Twitter makes them more comparable to other social media sites, the clear majority of users seem to be very content with their latest update. Nothing is concrete in social media, as making changes to stay up to date with changing user behaviour is vital for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you need any advice about how your organisation can leverage the increased character limit to your advantage on Twitter, just reach out to Internet Marketing Experts Newcastle by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsnewcastle.com.au

 

A Guide To SSL Changes – What It Means For Your Website

Internet Marketing Experts Newcastle,Digital Marketing Newcastle,Digital Advertising Newcatle

In today’s ever-changing online environment, it’s pivotal that businesses stay up to date with Google’s best practices to ensure they stay competitive in their respective online markets. With Google being the most commanding and influential company on the internet, it’s necessary for them to keep up with all the threats and opportunities that the internet presents. As a result, Google releases a myriad of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What is essential though, is that all online companies that use Google-related services (essentially every online organisation), understand considerable changes that may alter their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online enterprises must be versatile and accustom to new Google updates as soon as possible to ensure they aren’t negatively impacted by these new releases.

The most important Google update that has recently affected online businesses pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by virtually 50% of all online users, so it’s exceedingly important that online companies incorporate the necessary changes as quickly as possible if they hope to reduce any unfavourable implications.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has revised the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps passwords and credit card information (which is stored in a plain text file), they are susceptible to phishing sites that can basically steal this information from customers that wrongly believe they are giving their personal information to a legit business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will surely have a bearing on millions of websites around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages given that users will become frightened of falling victim to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online businesses that want to secure their formerly non-secured (HTTP) web pages, they must encrypt the information being distributed between their customers and their web server by incorporating an SSL certificate. Google are naturally pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is an informative guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update implies that HTTPS and SSL encryption will become the norm across all web pages on the net. In time, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply choose a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use fabricated SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear genuine. This will make the differentiation between phishing sites and real websites more challenging than ever. Online companies that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net considering that it will be exceptionally difficult for phishing sites to copy the authenticity that EV SSL provides.

Making all websites employ SSL certificates to prove their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will gradually become compulsory, so if you need any assistance in securing your website with SSL encryption, talk with the digital specialists at Internet Marketing Experts Newcastle by calling 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertsnewcastle.com.au

Why You Should Have A WordPress Site

Internet Marketing Experts Newcastle,Digital Marketing Newcastle,Digital Advertising Newcatle

 

So, you’ve got a fantastic business idea and you’ve decided you’re going to produce and publish your own website. Well, as you possibly know, there are many things to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But ultimately, what’s most important when constructing a new website is the platform you choose. There’s a range of website platforms available with an array of various features, targeting the entire spectrum of developers from amateurs to specialists. You’ll ask for suggestions on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can obviously be confusing to weigh the pro’s and con’s of each website platform and make a decision on which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five strong arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is extremely easy to use so you don’t have to be a professional HTML coder to develop an effective and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not taking advantage of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is exceptionally SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an exceptionally important aspect to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site particularly attractive to search engines. There are also an assortment of free plugins that you can install which will make your website even more SEO-friendly, but we’ll get onto WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to create any type of website you desire. WordPress is also open source which indicates that the source code is attainable for anyone to modify, edit and create different themes and plugins with an array of features and release these to the online community. Right now, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or concerns about anything WordPress related, there are essentially thousands of people willing to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of mobile phones for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are built to be mobile responsive, meaning that whatever device your visitors are using, WordPress websites will automatically adapt the appearance of your website to match. WordPress actually allows you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s world, website security is vital so of course WordPress has high security standards. Almost 25% of websites are produced on WordPress so hackers are always looking for ways to compromise them. WordPress is well aware of this so has designed a range of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Bear in mind, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure you utilise standard security tools on your device and only download reliable plugins from trusted sources.

 

As you can see, WordPress has a variety of superb features that simply make it the best website platform on the market. Although there are lots of other reasons why WordPress is an excellent choice for your website, this article just concentrates on five of these: WordPress is very user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce an effective and powerful website? If you have any inquiries about how you can further optimise your website, talk with the team at Internet Marketing Experts Newcastle on 1300 595 013 or visit their website: http://www.internetmarketingexpertsnewcastle.com.au

 

Top Tips For The best Email Sequences

Internet Marketing Experts Newcastle,Digital Marketing Newcastle,Digital Advertising Newcatle

Having worked as a sales representative for numerous tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are exceptional because they dramatically reduce the workload for a sales rep, nonetheless in today’s world, everybody can sympathise with discovering various email sequences lurking in their inbox on a daily basis that just bother us because we need to click 2 buttons to get rid of them!

 

Not nearly enough business owners invest the time and effort in setting up compelling email sequences that actually sell their product. Putting together useful email sequences is both a science and an art, and if done effectively, can produce superb results. Having hundreds of potential customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s four tips on how to craft a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will encounter so if it’s not enticing enough, they simply won’t open it. It goes without saying, the subject lines of an email are critical when it comes to conversion rates. Here are a few stats which showcases their importance:

 

One-third of email recipients will open an email based entirely on the subject line

Nearly 70% of email recipients will ascertain if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the average mobile screen can only fit between 4-7 words in the subject line.

 

The key to effective subject lines is solving your prospects problems in as little words as possible. For instance, effective subject lines include, “Common questions about university”, “Common questions about rental payments”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem succinctly. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s vital that you deliver a value proposition in the context of their problem immediately. Forget beginning the email with your name and job role; you want to give your recipients a good reason to keep reading the email. So, start your email with some relevant information they can relate to, like company news or their response to an event via Facebook or an online blog, then get into the value proposition in the second and third sentences.

 

Your value proposition should be structured like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to speak to you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.

I recently worked with another firm with [positive benefit]. Is this something that would be useful for [company name]?

 

It’s imperative that you get to the point promptly and keep the content targeted to the objectives of your prospect.

 

Tip 3 – Ditch the mundane ‘Welcome Email’

 

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s basically dead-wood and if you’re going to send a welcome email, ensure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The reality of the matter is that even a great first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an excellent follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to make sure that your follow-up emails also contain your value propositions, and supplementary information that is informative to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly suggest using this application to help you with your email sequences.

 

The value of constructing effective and actionable email sequences can have a significant affect on your conversion rates and sales. There are many variables that you have to consider when generating your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in seeking advice from digital marketing professionals that can assist you. Talk to the team at Internet Marketing Experts Newcastle today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsnewcastle.com.au.

 

How To Recover From A Social Media Blunder

Internet Marketing Experts Newcastle,Digital Marketing Newcastle,Digital Advertising Newcatle

 

There’s no doubt that social media is a considerable aspect of online marketing strategies for many companies. Having more than 1 billion users on Facebook alone generates tremendous opportunities for business in a variety of different ways. Evidently, advertising is the largest opportunity for businesses, but there’s also a wonderful opportunity for businesses to communicate with their customers on a personal level through various social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So ultimately, there’s going to be an abundance of social media fails when companies address customer’s feedback online.

 

The problem here is that whatever you publish on the internet, stays on the internet, so it’s important that a sufficient amount of time is invested in providing accurate and suitable responses to customers through social media. At the same time though, there’s continually going to be some newsworthy controversy. If social media blunders aren’t managed effectively, they can significantly damage a brand’s image and can even put a business into crisis mode in a few minutes. So here’s a brief outline of how your company can recover from social media blunders with little damage to your brand and credibility.

 

Have a sense of humour

 

When innocent social media blunders happen, making a joke of the issue by using some quick wit is one of the best antidotes. In many cases, shedding some humour so everyone has a laugh is the internet version of nearly tripping on the footpath and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s conceivable to transform a simple blunder into greater exposure and a wider target market, all from a basic mistake!

 

Take action immediately

 

Whatever the type of social media fail, the faster you react, the better your end result will be. In today’s online world, controversial news spreads like wildfire, so it’s crucial that you confess your blunder, genuinely apologise then clearly describe the next steps you will be taking to fix the situation. Merely ignoring the blunder can have destructive outcomes and the longer it takes you to respond, the more momentum your social media fail will be gaining and the tougher it will be to resolve.

 

Be honest

 

It’s crucial that you are honest about your blunder and the steps you’re taking to remedy the predicament. There’s no point arguing with your customers if you’re the one who has made the oversight! If you deliberately lie about how long it will take for your servers to be back online or how long before new stock arrives, it’s only going to harm your brand and reputation by further annoying your customers. However, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! Nowadays, honesty is refreshing and lies only compound which can likely turn your blunder into a disaster.

 

Keep moving forward

 

Social media mistakes, even crises, does not define a brand so once you’ve resolved the situation as best you can, keep moving forward with business as normal. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is far better than dwelling on the situation. You’ll need to put measures in place to minimise the likelihood of such errors arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some scenarios, you may uncover ways to improve your product’s or brand’s image as a result of your mistake. But whatever you do, don’t reduce your social media’s endeavours. There’ll always be another company’s social media fail to hear about tomorrow!

 

Social media is a powerful force in today’s society and companies are capitalising on the many opportunities it presents. Having the capacity to communicate with your customers on a personal level is excellent, and you must be prepared for social media fails because they will occur at some point or another. This article features some key ways to recover from social media fails, including using humour, reacting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need help before things get out of hand, talk to digital marketing experts who will be able to assist you quickly and efficiently. Contact the team at Internet Marketing Experts Newcastle on 1300 595 013 or visit their website: http://www.internetmarketingexpertsnewcastle.com.au