Author: Charles (Page 3)

How To Recover From A Social Media Blunder

Internet Marketing Experts Newcastle,Digital Marketing Newcastle,Digital Advertising Newcatle,internetmarketingexpertsnewcastle

 

There’s no doubt that social media is a considerable aspect of online marketing strategies for many companies. Having more than 1 billion users on Facebook alone generates tremendous opportunities for business in a variety of different ways. Evidently, advertising is the largest opportunity for businesses, but there’s also a wonderful opportunity for businesses to communicate with their customers on a personal level through various social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So ultimately, there’s going to be an abundance of social media fails when companies address customer’s feedback online.

 

The problem here is that whatever you publish on the internet, stays on the internet, so it’s important that a sufficient amount of time is invested in providing accurate and suitable responses to customers through social media. At the same time though, there’s continually going to be some newsworthy controversy. If social media blunders aren’t managed effectively, they can significantly damage a brand’s image and can even put a business into crisis mode in a few minutes. So here’s a brief outline of how your company can recover from social media blunders with little damage to your brand and credibility.

 

Have a sense of humour

 

When innocent social media blunders happen, making a joke of the issue by using some quick wit is one of the best antidotes. In many cases, shedding some humour so everyone has a laugh is the internet version of nearly tripping on the footpath and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s conceivable to transform a simple blunder into greater exposure and a wider target market, all from a basic mistake!

 

Take action immediately

 

Whatever the type of social media fail, the faster you react, the better your end result will be. In today’s online world, controversial news spreads like wildfire, so it’s crucial that you confess your blunder, genuinely apologise then clearly describe the next steps you will be taking to fix the situation. Merely ignoring the blunder can have destructive outcomes and the longer it takes you to respond, the more momentum your social media fail will be gaining and the tougher it will be to resolve.

 

Be honest

 

It’s crucial that you are honest about your blunder and the steps you’re taking to remedy the predicament. There’s no point arguing with your customers if you’re the one who has made the oversight! If you deliberately lie about how long it will take for your servers to be back online or how long before new stock arrives, it’s only going to harm your brand and reputation by further annoying your customers. However, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! Nowadays, honesty is refreshing and lies only compound which can likely turn your blunder into a disaster.

 

Keep moving forward

 

Social media mistakes, even crises, does not define a brand so once you’ve resolved the situation as best you can, keep moving forward with business as normal. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is far better than dwelling on the situation. You’ll need to put measures in place to minimise the likelihood of such errors arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some scenarios, you may uncover ways to improve your product’s or brand’s image as a result of your mistake. But whatever you do, don’t reduce your social media’s endeavours. There’ll always be another company’s social media fail to hear about tomorrow!

 

Social media is a powerful force in today’s society and companies are capitalising on the many opportunities it presents. Having the capacity to communicate with your customers on a personal level is excellent, and you must be prepared for social media fails because they will occur at some point or another. This article features some key ways to recover from social media fails, including using humour, reacting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need help before things get out of hand, talk to digital marketing experts who will be able to assist you quickly and efficiently. Contact the team at Internet Marketing Experts Newcastle on 1300 595 013 or visit their website: http://www.internetmarketingexpertsnewcastle.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

Internet Marketing Experts Newcastle,Digital Marketing Newcastle,Digital Advertising Newcatle,internetmarketingexpertsnewcastle

SEO is viewed by many to be a mystical creature with brilliant powers. Understanding clearly how SEO works and all the various ways to increase your website’s SEO score can be quite demanding and time-consuming. Despite this, it is an integral ingredient of any internet marketing plan and will ultimately make or break a firm in some industries. Many industry experts consider SEO to be among the most powerful forms of advertising, so frequently improving your SEO should be a priority if you intend to increase your website visitors and revenue.

 

It’s tough to keep up to date with SEO best practices and standards as they change quite often, so it’s advised that you seek professional advice regarding your SEO and internet marketing strategy. Having said that, there are some quick and easy ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick overview on some useful ways to improve your SEO today.

 

Content is King

 

When it involves SEO, content is king. So, make sure you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content often is also key so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always excellent for SEO because new content is regularly being added and search engines love identifying new content and will increase your rankings if this happens often.

 

Ensure You Have a Flat Website Architecture

 

Your website architecture is basically the organisation of all the different webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to locate the relevant information they’re searching for. It’s vital that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can simply fix this by creating extra navigation menus or additional internal links.

 

Ensure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are valuable components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in gauging the relevancy to a user’s search. Don’t forget, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.

 

Meta titles gives the user a quick insight into the content of each web page to make sure it is relevant. Each meta title should incorporate a primary and secondary keyword that is relevant for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks disorganised and unprofessional. Having high-quality and valid meta titles are critical in optimising your web pages for SEO.

 

Meta descriptions are basically brief descriptions of the content of the web page. Even though meta descriptions don’t directly affect ranking algorithms, they are still important as search engines will often times use the summary in search results snippets when they believe a web page’s meta description effectively reflects the content of the web page. Unique and accurate meta descriptions consisting of keywords will help improve your click-through rates (CTR’s) and website visitors, which will subsequently lead to increased revenue. Meta descriptions should generally be between 150 and 160 characters in length.

 

Make sure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no unnecessary strings or parameters including key phrases in any of your URL’s. You can possibly identify with this if you’ve ever clicked an excessively long hyperlink. If so, then you’ll most probably agree that they look messy and unprofessional. If you’ve designed your website using WordPress, then it will systematically produce a simple and clean URL structure for you, so you don’t have to stress over it!

 

However, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and thus your SEO value. Digital marketing specialists will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this position, then reach out to the team at Internet Marketing Experts Newcastle on 1300 595 013 or visit their website: http://www.internetmarketingexpertsnewcastle.com.au

 

Why SEO Advertising Is Best For Your Business

Internet Marketing Experts Newcastle,Digital Marketing Newcastle,Digital Advertising Newcatle,internetmarketingexpertsnewcastle

Search Engine Optimisation (SEO) has advanced aggressively over last decade, even to the point where the term SEO is now difficult to understand and regularly misunderstood by many. Once upon a time, SEO advertising was considered to be an essential component of a successful marketing plan for businesses of all sizes. However in today times, the expression is so misconceived that the concept has been mainly devalued. Rather than driving more customers to a website via organic traffic, an increasing number of firms are choosing paid advertising because it is a lot easier and less time consuming.

 

This article will discuss why SEO advertising is still the best marketing avenue that can bring in precious leads and customers to your company. Similar to any marketing practice, SEO advertising isn’t a quick-fix but a timely process that leads to greater visibility, web traffic, ROI, and supplies dependable insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is devised to enhance the visibility of your website, subsequently increasing the number of website visits and sales. If you’re positioned on the first page of Google search results, consider it as having a shop in the centre of George Street, except without the outrageous rent! What is better is that those people who visit your website are generally knowledgeable, qualified leads that are already searching for your product and services. The time and money it takes to convert these leads are consequently noticeably decreased.

 

  1. Measurable Results

 

A huge advantage for SEO advertising is that you can measure your results and obtain a better understanding of ways to improve your marketing campaigns. In traditional marketing, for example, TV and radio, you simply cannot accurately assess the effectiveness of your marketing campaigns. SEO advertising equips businesses by offering useful statistics such as click-through-rates, conversion rates, length of visits and location.

 

Along with this, your SEO investment will generate only targeted, qualified leads to your business; people that are proactively searching for your products or services. TV and radio advertising may reach more consumers, but how many of those consumers are genuinely interested in your products or services? With SEO advertising, less of your marketing budget is misused and you can tailor your campaigns founded on real-time feedback and results.

 

  1. Cost Efficient

 

A typical argument against SEO marketing is that SEO advertising is really expensive, however this is most definitely not the case. The fact of the matter is that compared to the costs of other kinds of online marketing such as Pay Per Click, social media marketing, or buying leads, SEO advertising provides you with excellent ROI. Although PPC has the capacity to stimulate more profits, your organic SEO continues being the pillar of your online presence.

 

The question should really be, can you afford to have inadequate SEO advertising? If buyers are looking for your brand online but they simply cannot find you, your opponents are winning and the long-term consequences can be drastically adverse.

 

  1. Search Engines are Becoming More Popular

 

A current investigation revealed that between 80 and 90% of purchasers will now look at online reviews prior to making a purchase, whether online or face to face. With this number only increasing with additional progress in technology, it will not take long before everyone is shopping for products and services on the internet.

 

Additionally, it is estimated that 2017 will be the year that web traffic derived from mobile devices will exceed traditional desktop devices. This leads the way for additional SEO customisation, like local search optimisation, which makes it even more convenient for buyers to use. If your business does not have an effective SEO advertising strategy, your buyers will not be capable to locate you utilizing their desired means, and possible sales will surely go to your competitors instead.

 

  1. Customer Insight

 

Thanks to Google, all web traffic is captured and tracked. The information and metrics derived from this traffic provides firms with trustworthy info regarding their customer behaviour – the way they search, their keywords, the language they use, the kind of device they use, as well as where they live. This data is extremely valuable due to the fact that it allows businesses to make informed decisions about their marketing techniques and strategies, both online and offline.

 

Now that you realize why SEO advertising is the best marketing technique, it’s time to put your SEO strategy into action. Keep in mind that it can take a bit of time to receive the results, so if you’d like to talk to a reputable SEO advertising agency who can assist you with your marketing needs, contact Internet Marketing Experts Newcastle on 1300 595 013 or visit http://www.internetmarketingexpertsnewcastle.com.au

 

The Ultimate Overview to Keyword Research and Planning

Internet Marketing Experts Newcastle,Digital Marketing Newcastle,Digital Advertising Newcatle,internetmarketingexpertsnewcastle

Market research is one of the most important assets that a marketing expert can work with to recognize related information that will assist in your SEO advertising and the ability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– using data to persuade your target market to check out your website.

 

Keywords in essence sum up the soul of your web pages in a few words. Due to the fact that there are various ways to say the same thing, marketers use keyword research to support them to make choices based on client and competitive data, as opposed to just guessing. This article will present to you how to undertake keyword research in a fairly practical and accessible way.

 

How to perform keyword research?

 

There are six important actions to follow when carrying out keyword research. The ultimate goal is to develop a list of exceptionally targeted keyword phrases that illustrate your website content effectively. Let’s look at this process in more detail.

 

Brainstorming

 

Start generating a list of words and phrases that you feel your target market would use to define your products or services. Think about how your clients would search for you on the internet. What type of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers such as ‘Brisbane’ or ‘Australia’? Would your customers use modifiers such as ‘free’?

 

As you can understand there are many variables to look at, however, the most essential part is to think just like an everyday client and how they would handle finding your products or services.

 

Using a research tool

 

Using a keyword research tool to mine your keyword data will help you to ascertain which phrases have the best combination of demand, relevance and attainability. All of this can be conducted with Google AdWords Keyword Planner, however, paid tools such as WordTracker deliver more innovative insights into competitive analysis, in addition to additional data from Bing and Yahoo! search engines.

 

In the Google Keyword Planner, for instance, use the first option on the home page, ‘search for keyword and ad group ideas’. This selection will supply you with precise match search results and keyword suggestions, presenting you relevant information on the popularity of your keyword phrases as you have inputed them.

 

Refining your keywords list

 

Since Google Keyword Planner is designed to assist Google Ads, your end results will be arranged into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to view a comprehensive list of keyword recommendations arranged by monthly average searches.

 

Almost all research tools will give you suggested keyword phrases similar to your originals, however, they supply you with valued insights into the precise language your target market utilizes to browse for your products or services. These insights can help you in building and refining your keywords list, in addition to supporting you with your product and content roadmaps.

 

Verifying keyword relevance

 

At this point, you are going to have a large list of keywords so it’s important that you sort through this list using relevance as the essential criteria. This means keywords that directly outline your products or services or the content of your landing page. If a phrase does not characterize your content succinctly and accurately, merely remove them. Never try to fool Google, or your customers, by employing loosely relevant keywords.

 

Verifying keyword demands

 

No matter if you’re an SEO advertising specialist or a small business owner doing it yourself, you’ll be able to calculate the demand of a keyword phrase by reviewing the average monthly searches in Google Keyword Planner. A large search volume illustrates that not only is a certain phrase very popular, but that right now, this is the particular language that individuals are utilizing to discover your products or services. Using keyword phrases in high demand will optimise your web page simply because Google will find your content remarkably accurate.

 

It’s usually best to use a combination of long-tail keywords (very specific, low demand), and general keywords (high demand), to make sure that you connect with each of your target market’s preferences.

 

Competitive Analysis

 

Now that you appreciate your keyword relevance and demand, it’s essential to examine what your competitors are doing. Perform a search for a keyword in your refined list. If you see results for related products and services, or particularly competitive brands, then this is great! Analyse the kind of language the top results are utilizing, and strive to discover weak points in their web pages so you can strengthen yours. It’s essential to acquire a complete idea of where you stand with your competitors. You don’t have to be the leading search result to be successful, you just need to be competitive.

 

Your keyword research doesn’t have to take up a lot of time and effort. But when there are more vital things on your plate, it’s time to call in the experts. If you’re looking for an SEO advertising agency to help you with your keyword research planning, contact Internet Marketing Experts Newcastle on 1300 595 013 or visit http://www.internetmarketingexpertsnewcastle.com.au

 

How To Write Great Content – Fast

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Blogging is one of the most powerful SEO and online marketing strategies that an organization can utilise. The value of developing quality and insightful blogs regularly are commonly underrated. Take into account some of the following statistics:

 

Blogging generates 55% more website visitors

 

Blogging yields 97% more inbound links and 126% more leads

 

Blogging generates 434% more indexed pages in search engines

 

With all the SEO and online marketing rewards, there’s no surprise why there are plenty of online blogs these days. Creating meaningful content regularly has come to be more valuable than ever. So how do bloggers put together quality content quickly? This article aims to show you how.

 

Utilize Templates

 

There’s absolutely nothing worse than looking at a blank page and not realising where to begin. One practical solution to this plaguing concern is to use templates. There is a reason why experienced online marketing and digital agencies make use of templates– because they work!

 

There’s only a small number of different blog types– How to, essay, review, interview, etc. Having a basic template for different blog types is a practical technique to prevent hours of procrastination. Templates give you the framework for developing an article, enabling you to start anywhere you prefer. You don’t need to devote hours creating intricate templates for each blog type. Just spend an hour tomorrow producing templates for every blog type and see how it works for you.

 

When new ideas strike, write them down!

 

Undoubtedly, the most challenging component of writing is devising a good idea. Sitting down and attempting to create new ideas can be a painful process. It’s never simple to come up with ideas under pressure, but when you’re in the shower or laying in bed trying to sleep, they never seem to end! It’s typical for ideas to come at odd moments, so when they do, write them down. You do not have to keep a pen and paper in your bag always. There are a variety of apps that are easy and simple to utilize.

 

Apple Notes – for those with an iPhone, this is a built-in app that also syncs with your iMac.

 

Evernote – a reliable app that you can use on your phone or computer, which also syncs with both devices.

 

Springpad – If you would prefer to use a variety of multimedia for example, audio, video or picture notes, this application will be perfect for you.

 

Write in your own voice

 

One of the greatest secrets of experienced writers is to write in one’s own voice. Many different writers make this simple mistake for lots of reasons– they may not be confident enough or they may believe a different voice appears more effective. The fact of the matter is that each person has their own original style and tone.

 

When you aim to write in someone else’s voice, it just does not sound natural and takes a sizable amount of time to make it sound legitimate. A number of writers may also aim to twist or redefine their personal style, eager to sound more like their favourite writers. But this is just swimming against the current. Find your own voice, adopt an engaging tone and you’ll write far better content a lot quicker.

 

Get rid of distractions

 

Writing takes a lot of brain power, so it’s easy to succumb to temptations like Facebook, Twitter or TV every once in a while. Locate a calm place without distractions and you’ll be delighted at how much better and faster you’ll write. Distractions not only take up time, but they make it more challenging for you to start writing again, creating an unproductive cycle that is hard to abandon.

 

In the event that you cannot prevent background noise like myself (wife and three kids at home), try listening to some music to help drown out the noise. Or possibly take your work someplace else, such as a library or café, to make it easier to concentrate.

 

Write the Introduction Last

 

My personal favourite pointer is to write the introduction last! The introduction is usually the most crucial and time-consuming component of the writing process. It proposes the ideas, arguments and direction of the remainder of the piece, so it’s typically practical to write it last. You may come up with additional ideas when writing the bulk of your article, so you can conserve a lot of time editing by simply leaving the introduction to the end.

 

If you adhere to these steps, I’m confident you will discover that your writing quality and speed will improve significantly. Despite this, time pressures occasionally make it too difficult for you to service a regular blog. In these cases, why not outsource to a digital agency or online marketing company? You will discover that the costs of doing this will be worth the SEO improvements. For a trusted and reputable digital agency who can help you with your writing goals, contact Internet Marketing Experts Newcastle on 1300 595 013 or visit http://www.internetmarketingexpertsnewcastle.com.au