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Top Advantages of PPC Advertising

There is a myriad of online marketing strategies that can benefit websites in strengthening their traffic, brand awareness, and conversion rates. Among the best online marketing techniques is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. While […]

This Is Why Your Content Marketing Isn’t Performing (And Tips On How To Fix It!)

In today’s demanding environment of internet marketing, there’s no question that content is king. Content is all around us and individuals love consuming it! It should come as no surprise that content is at the heart of almost all marketing methodologies, with around 94% of small companies concentrating their efforts on content marketing. Having said […]

SEO Tactics To Abandon in 2018

In today’s competitive market of digitalisation and globalisation, it’s paramount for organisations to use online strategies and tactics that increase their exposure to customers that are proactively trying to finding their services or products. Search Engines are unquestionably the most influential programs that will affect your online visibility, and therefore your website traffic, conversion rates, […]