SEO is viewed by many to be a mystical creature with brilliant powers. Understanding clearly how SEO works and all the various ways to increase your website’s SEO score can be quite demanding and time-consuming. Despite this, it is an integral ingredient of any internet marketing plan and will ultimately make or break a firm in some industries. Many industry experts consider SEO to be among the most powerful forms of advertising, so frequently improving your SEO should be a priority if you intend to increase your website visitors and revenue.
It’s tough to keep up to date with SEO best practices and standards as they change quite often, so it’s advised that you seek professional advice regarding your SEO and internet marketing strategy. Having said that, there are some quick and easy ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick overview on some useful ways to improve your SEO today.
Content is King
When it involves SEO, content is king. So, make sure you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content often is also key so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always excellent for SEO because new content is regularly being added and search engines love identifying new content and will increase your rankings if this happens often.
Ensure You Have a Flat Website Architecture
Your website architecture is basically the organisation of all the different webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to locate the relevant information they’re searching for. It’s vital that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can simply fix this by creating extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are valuable components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in gauging the relevancy to a user’s search. Don’t forget, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.
Meta titles gives the user a quick insight into the content of each web page to make sure it is relevant. Each meta title should incorporate a primary and secondary keyword that is relevant for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks disorganised and unprofessional. Having high-quality and valid meta titles are critical in optimising your web pages for SEO.
Meta descriptions are basically brief descriptions of the content of the web page. Even though meta descriptions don’t directly affect ranking algorithms, they are still important as search engines will often times use the summary in search results snippets when they believe a web page’s meta description effectively reflects the content of the web page. Unique and accurate meta descriptions consisting of keywords will help improve your click-through rates (CTR’s) and website visitors, which will subsequently lead to increased revenue. Meta descriptions should generally be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no unnecessary strings or parameters including key phrases in any of your URL’s. You can possibly identify with this if you’ve ever clicked an excessively long hyperlink. If so, then you’ll most probably agree that they look messy and unprofessional. If you’ve designed your website using WordPress, then it will systematically produce a simple and clean URL structure for you, so you don’t have to stress over it!
However, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and thus your SEO value. Digital marketing specialists will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this position, then reach out to the team at Internet Marketing Experts Newcastle on 1300 595 013 or visit their website: http://www.internetmarketingexpertsnewcastle.com.au