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What Are The Top Organic SEO Ranking Aspects For A Website?

Internet Marketing Experts Newcastle,Digital Marketing Newcastle,Digital Advertising Newcatle

 

If you’ve just put together your first website and you’re interested in the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most useful marketing tools since it allows you to get your message in front of interested consumers that are directly searching for your products or services.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s genuinely convoluted and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are crafted equally, so you can address the most relevant variables that will have the biggest impact on your SERP listings.

It is crucial to recognise that the weight of each variable changes over time, so Google will place more focus on certain variables based upon user behaviour and how Google believes it can maximise the user experience. With this being said, most of the leading organic SEO ranking elements have been in the same spot for a couple of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to grow customer engagement, website traffic, and ultimately sales.

  1. Content

A great emphasis is put on content given that Google intends to rank the most relevant websites at the top of its search results listings. The latest Hummingbird update helps Google to understand a website’s content structure and how this content adds value to potential consumers, so constructing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as descriptive tutorials, guides, and how-to’s is a fine start. On top of that, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and discovered that the top positions contain content that is around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most valuable variables in SERP listings due to the fact that the more links there are to your website from reputable sources, the more trusted your website is perceived. The other side of the coin is true also though, so be careful not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value in time as Google searches for new ways to evaluate websites, but for the time being, link building is still the best indicator of relevancy and validity.

  1. Mobile Optimisation

With more users now browsing from mobile devices than desktop computers, there has been a substantial shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so strive to have mobile pages loaded within 2 seconds to make sure that your website is truly ‘mobile-friendly’.

  1. Other Technical Aspects

There are many other technical elements that will greatly alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. Additionally, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other aspects such unique and organic backlink anchor text and less on-page ads and pop-ups will also improve your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually adjusting, meaning that SEO techniques are continuously changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Trying to concentrate on all Google’s search ranking variables will prove to be unproductive, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any advice in how you can properly execute any of the above SEO methods, don’t hesitate to talk to the digital marketing specialists at Internet Marketing Experts Newcastle by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsnewcastle.com.au

Top SEO Trends In 2018

Internet Marketing Experts Newcastle,Digital Marketing Newcastle,Digital Advertising Newcatle

 

Online exposure is a crucial aspect to any businesses strategy, however the digital environment is in a constant state of change so it’s essential to stay on top of these changes to make sure that your online exposure is optimised. Google releases between 500 and 600 updates yearly, with many of them simply adjusting their secretive search ranking algorithm. With Google being such an influential force in today’s online world, Search Engine Optimisation (SEO) has become progressively important for businesses to increase their website traffic, customer engagement, and ultimately their profits.

User behaviour is transforming rapidly with new technology, so Google must track these changes and update their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to succeed online, they too must remain on top of the changing trends in SEO. As a matter of fact, using old SEO tactics can result in penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll unveil the top SEO trends to bear in mind for your website in 2018.

Voice Search

Plenty of users are now choosing to utilise voice searches instead of traditional keyboard searches, so this will obviously be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current surge in voice searches continues at the same rate, approximately 50% of all online searches will be performed via speech by the year 2020!

What this implies for websites is that they should start combining more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an invaluable tool for SEO, and this will still be a focal component in determining SERP listings in 2018. Creating valuable links to credible websites is still the easiest way for Google to ascertain if a website is trusted, so adding value through quality links that helps you construct an authority in your target niche is an ideal strategy.

Despite this, the trend towards link building is now more long-term, so having links from sites relevant to your industry and referral traffic will be very useful in the near future.

Mobile Optimisation

Since 2015, online searches with mobile devices has surpassed that from desktop computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly denotes that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!

Accelerated Mobile Pages

Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. In fact, Google has formed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly impacting on SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, but plugins will be required for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Whilst more traditional SEO techniques like link building will still be productive in 2018, there are other manifesting trends that Google is focussing on in the future which may substantially change the practice of SEO. It’s clear that SEO is already shifting to stay on top of changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to acquire targeted customers from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, get in contact with Internet Marketing Experts Newcastle on 1300 595 013, or visit their website for additional details: http://www.internetmarketingexpertsnewcastle.com.au

 

Social Media Marketing – Say More On Twitter

Internet Marketing Experts Newcastle,Digital Marketing Newcastle,Digital Advertising Newcatle

The time has finally come where Twitter users can convey their dissatisfaction with the 140 character limit in more detail, now that Twitter has officially verified that they have increased the character limit to 280 per Tweet!

The social networking service, which was introduced in 2006, grew swiftly to become one of the most prominent social media platforms worldwide, however recent drops in growth stimulated the social media giant to make some improvements. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is immensely different to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send roughly 6,000 Tweets per second.

Despite the 140 character limit that clearly defined the social networking site, Twitter disclosed on November 7 that they want every user throughout the world to ‘easily’ express themselves on Twitter. After performing a series of tests over the past several months, Twitter decided that they wanted to extend the character limit, but only where required. Countries like Japan, South Korea, and China will remain at the 140 character limit, only because there’s no necessity for an increase, as sending messages in these languages can be voiced in a short amount of characters. Languages like English on the contrary, suffer from crammed Tweets with 9% of English Tweets hitting the former 140 character limit.

So, why the change?

After running a chain of tests to targeted users, Twitter acquired valuable results and believed the 240 character limit would be advantageous for many users. Due to the fact that 9% of English users were hitting the 140 character mark, many would need to spend time cropping their Tweets to make sure they didn’t have to send several messages. Moreover, users would now have the ability to readily fit their thought and feelings into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what influence will this have for internet marketers and SEO specialists? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter broadened the character limit, users have enjoyed a higher level of responses which generated more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The doubled character limit means that users will have smaller threads of conversations, given that they can fit more information into a single message. Users with long threads of conversations noted that it can at times be troublesome to follow and respond to. In addition, brands are enjoying the longer Tweets as it enables them to fit more comprehensive information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the rise of businesses using social media as a way to deal with customer service issues, customers can now convey a problem in more detail on Twitter which is favourable for both the customer and the business, as communication is greatly enhanced. Prior to this update, many users would have looked to other social netowrks like Facebook to report customer service issues given that the character limit was too restraining.

More Creativity

Longer Tweets means that businesses can amplify the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would usually have to use other social media channels if they needed to get creative, however brands can now effectively use longer text to their advantage by connecting with their audience on a more personal level.

While some users have claimed that the increase in character limit by Twitter makes them more comparable to other social media sites, the clear majority of users seem to be very content with their latest update. Nothing is concrete in social media, as making changes to stay up to date with changing user behaviour is vital for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you need any advice about how your organisation can leverage the increased character limit to your advantage on Twitter, just reach out to Internet Marketing Experts Newcastle by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsnewcastle.com.au

 

A Guide To SSL Changes – What It Means For Your Website

Internet Marketing Experts Newcastle,Digital Marketing Newcastle,Digital Advertising Newcatle

In today’s ever-changing online environment, it’s pivotal that businesses stay up to date with Google’s best practices to ensure they stay competitive in their respective online markets. With Google being the most commanding and influential company on the internet, it’s necessary for them to keep up with all the threats and opportunities that the internet presents. As a result, Google releases a myriad of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What is essential though, is that all online companies that use Google-related services (essentially every online organisation), understand considerable changes that may alter their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online enterprises must be versatile and accustom to new Google updates as soon as possible to ensure they aren’t negatively impacted by these new releases.

The most important Google update that has recently affected online businesses pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by virtually 50% of all online users, so it’s exceedingly important that online companies incorporate the necessary changes as quickly as possible if they hope to reduce any unfavourable implications.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has revised the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps passwords and credit card information (which is stored in a plain text file), they are susceptible to phishing sites that can basically steal this information from customers that wrongly believe they are giving their personal information to a legit business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will surely have a bearing on millions of websites around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages given that users will become frightened of falling victim to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online businesses that want to secure their formerly non-secured (HTTP) web pages, they must encrypt the information being distributed between their customers and their web server by incorporating an SSL certificate. Google are naturally pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is an informative guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update implies that HTTPS and SSL encryption will become the norm across all web pages on the net. In time, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply choose a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use fabricated SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear genuine. This will make the differentiation between phishing sites and real websites more challenging than ever. Online companies that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net considering that it will be exceptionally difficult for phishing sites to copy the authenticity that EV SSL provides.

Making all websites employ SSL certificates to prove their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will gradually become compulsory, so if you need any assistance in securing your website with SSL encryption, talk with the digital specialists at Internet Marketing Experts Newcastle by calling 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertsnewcastle.com.au