Marketing (Page 2)

SEO Internet Marketing Newcastle in 2016 – A Sweet Opportunity

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SEO Internet Marketing Newcastle  can provide a world of opportunities In the world of SEO, especially when it comes to creating content for your Newcastle business. But don’t all options – choose the correct ones that work for your company. To take the timeless ‘kid in a candy store’ cliché, you may be delighted to see all of these fantastic ideas ahead of you, from Images, to Videos, to Blogs– but if you gorge yourself on everything while only take half a bite out of the potential wonders, then not only are you going to end up ill and appearing a fool, but you won’t have actually done any one task effectively.

So let’s talk about the Newcastle ‘Content Candy store‘.

Well, content (as we all may know) is a comprehensive and expansive term given to the aspects of your website that your clients and target market can view and interact with. This can be visual, literary, or even extend beyond the website into day-to-day events or tasks.

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Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group

Content includes, but is not limited to the following:

  • Images, pictures, Gifs
  • Web page content
  • Written articles
  • Blog posts
  • Guest Posts
  • Social Media updates and content
  • EBooks.
  • Reports.
  • Brochures.
  • Catalogues.
  • FAQs.
  • Videos.
  • Animations.

It’s important to choose a broad range of content that can aid you in engaging with your target market in Newcastle while still developing a balance and flow that you want your brand to represent. One way to do this is by experimenting with different ways to find your brand’s voice. For instance, if you haven’t contemplated enlivening your content with animation, possibly approach someone and get an idea of exactly what they could do for you. Research the opportunities and don’t be afraid to keep trying a wide range of ideas until you find the strategy that is not only right for that specific situation, but right for your Newcastle business.

Because as you are probably aware, content creation doesn’t have to stop at your website. The creation of off-site content is an appealing and useful way to expand your brand and add to your link profile and audience. This opens you up to a new area of growth. If you are creating great content then you should try and share it around, publish both on-site and off-site to maximise exposure.

Make sure you keep the most suitable content for your own website, the content that is keyword-rich and really helps to engage with the target market, but there is no harm in having some pieces on the surface bringing in more communication with your website. This off-site content is just one of the best ways to build the visibility for your brand and develop a name for you that is synonymous with premium content.

But be cautioned, often people go too far with this, as was viewed in trend of guest blogging a few years ago. Don’t decide on all opportunities, choose the right ones that help your business– Don’t grab every little thing in the Candy Store.

You need to start considering what will be really useful to you and your company then act from there, if content is going to be stretched thin or not really help, then don’t throw away your time and money on it, easy. If you have any great ideas, or want to chat, simply call Internet Marketing Experts Newcastle on 1300 595 013 or visit, www.internetmarketingexpertsNewcastle.com.au.

SEO Marketing Newcastle – Your Fundamental starting place for your SEO and Marketing Project.

SEO Marketing in Newcastle is so important notwithstanding whether you are a local business or a large business. And if you have tried your hand at SEO and Marketing, and even if you have no idea where to start then this is a great place to start off.

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Over the previous ten years I have devoted a ludicrous amount of money and time figuring out the ideal way to have my websites producing income. If I had not had this sort of bad experiences I don’t think I would ever been pushed into learning this material for myself. So take note, and listen to a few of the lessons I have found out so you can get the very best start possible, especially if you are a small company owner in Newcastle, or if you are just beginning with SEO Marketing.

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1.) The biggest thing that I would like to demonstrate is that your SEO Campaign will take time and you can not be hesitant. I don’t want you to be gambling away your life saving on some passing gimmick, but rather I would like to try and make you aware that you can’t succeed without commitment.

– When you have your first marketing campaign. Don’t put in $2 and whine that it didn’t work. You must make a commitment.

– You furthermore can’t just conduct your campaign for a day. It takes a minimum of a week to get a proper respect for an ad’s success.

2.) When you are creating content, don’t just duplicate everybody else, your SEO Marketing will certainly be far better if you be distinct and look to what is missing from your sector. The best thing you can do is to fill up the gaps in our niche business. This means that if everyone seems to be moving to blogs, produce infographics. Think outside the box, acquire video software and produce something distinct.

3.) Look to developing a calendar to monitor your content. This will help you not only remember what sort of posts or content you have made, but is essential for planning ahead. Some of my favourite ways to increase engagement is to recall over past months or years of content and improve blogs, or rediscuss ideas, and don’t simply just use this for your SEO Marketing or content creation, think outside the box, get organised and begin to see what is being successful, and what still needs improvement.

4.) Some resources that I would suggest that you consider include some excellent research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want a little something distinct.

– If you wish to produce graphics, www.canva.com is wonderful, straightforward and easy to use for all your graphics needs, it is click and drop with a lot of pre-sets.

– When developing infographics, take a look https://infogr.am/ it is a quick way to produce a visual representation of data or information without needing to employ a designer or resort to using Microsoft Excel pie charts.

– And also one resource for an neglected part is https://followup.cc/ it is a Gmail plugin which will assist you with scheduling and planning because it lets your take note of customers and contacts that you have to follow up with. It sends you email reminders and lets you monitor people so that you can boost your performance and guarantee a more professional image to your contacts.

5.) Essentially when it comes to gauging the success of your SEO Marketing, it can possibly be rather testing to see how your business is going compared with your competition in Newcastle or perhaps even all around the country. But the ideal way to get a real impression is to not fall into the trap of looking only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and effectively how much revenue it could be said to have generated. You need to look at all this data, and see what the real impact has been because while there may be thousands or millions of customers taking a look at your content as a Newcastle company, if nobody engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Newcastle I have seen some of the best, and worst attempts at SEO Marketing therefore we don’t waste any time or your effort in producing real results for SEO campaigns. To find out more contact us on 1300595013 or visit, www.internetmarketingexpertsNewcastle.com.au .

Newcastle SEO Experts – Google is constantly changing are you?

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If you run a business in the Newcastle area and are trying to get your head around what you need to do to increase the traffic to your website then consider this; internet marketing is difficult enough without the constant updates by Google, Yahoo and Bing. In fact, they are moving the goal posts almost daily; it can be difficult for business owners to keep up. Internet Marketing Experts Newcastle understands this andare constantly making the required adjustments so our clients succeed online. Our work is made easier by the fact that we know what our clients’ endgame is, what they want to achieve.

In the past,Search Engine Optimisation, or SEO, referred to a series of strategic approaches that you would take to make your site number one in the search engines such as Google, Yahoo and Bing.

As a website owner you need to know that your SEO company is keeping up with these changes or you will find that your website will slip further down the search rankings. The role of a good SEO company in Newcastle, or anywhere in Australia for that matter, has become increasingly complex as the way that people search has become more complex as well as localised.

If you looked at an SEO plan in the past it would have been a fairly straight-forward process.  You would have been offered advice and strategies on how to build links, structure a website, select the ideal domain name and centre your content on the core principle you wanted to promote.

In 2015, a professional SEO company needs to be all this and more. To be a beacon in the complex sea that is the digital ocean you need have clear-cut and logical and tactics in place and working for you. To compete successfully you need an SEO campaign that aims to balance the elements of links, content, social media and keywords. This includes, but is not limited to, unique content that draws interest, quality and trusted links, an active social media presence and above all, a clear understanding of your target audience and what they wish to see, not only find your site, but to engage with it.

If you feel like your SEO agency is slipping behind or is out of date then consider changing since it will cost you in the long term.  If you would like a no obligation free consultation then give Internet Marketing Experts Newcastle a call today on 1300 595 013 or visit our website here www.internetmarketingexpertsnewcastle.com.au.

Know your customers and you know your Newcastle business

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Customer Profiles are a way to envision and understand your ideal Newcastle customer. It is a bit like putting together a short story about someone who would be likely to purchase from you, and why. If you don’t know who your potential customers are, then a great way to start is by figuring out who has already bought off you. With Internet Marketing Experts Newcastle we can help you to determine who your customers are then you will know how to sell your products or services to them. Through this approach, it helps to humanise your customers and show that there are a variety of factors that may very well make up the decision making process and how to target them using internet marketing and SEO practices.

As such you need to consider everything you can, such as:

  • Basic information:
    • Age
    • Gender
    • Income
    • Marital status
    • Geography
  • Complex demographic factors:
    • Type of career
    • Available income
    • Living situation
  • Buying styles
    • Impulse buyer
    • Sales oriented
    • Research oriented
  • Solution being sought:
    • Is there an underlying emotional, or mental factor that they might wish your product to solve?
  • What they value:
    • Brands they might value
    • Benefits that are key considerations in the buying process
    • How they might view the competition
    • What aspects of your product would they value
  • Language:
    • What language or ways do they communicate these issues
  • Trust:
    • What types of endorsements would they trust
    • Customer reviews
    • In depth discussion
    • Word of mouth
    • Celebrity endorsement
  • Advertisement visibility
    • Where are they most likely to come across your product?
    • Shows
    • Publications
    • Social media platforms
    • Where would they spend most of their time

From all of this information, you begin to form a more complete picture of a possible consumer of your products or services and how to better target them using digital marketing and SEO. Learn more by contacting the team at Internet Marketing Experts Newcastle.