SEO Advertising Newcastle – What will 2016 hold for local business?
SEO Advertising in Newcastle is a complex matter, and as we enter 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, challenging. You can certainly never know what is around the bend, but if you figure out the important parts of the past and look for patterns you can get a better understanding. This is particularly true for SEO. I hope to try and point out to you some of the major news that have been emerging in 2015 throughout the Newcastle SEO sector and the world. From this hopefully together we can try and figure out where to focus our efforts, this will be specifically useful if you are a local Newcastle business.
This is the most significant developing trend and it is going to keep increasing in significance. This means that if you are an Newcastle business and you are looking for local clients, then this is fantastic. Kicking off with the changes from Google Pigeon, we saw an arising trend that local Newcastle searches were in fact ranking higher than business with national company headquaters, or even sites on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so look out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are rapidly growing abroad and are beginning to emerge in Australia and it won’t be long before they gain interest in Newcastle.
Society is becoming more and more used to lugging around less money and slimmer wallets. Especially with the global sweep (or swipe) of PayWave or PayPass over the past few years and other easy ‘contactless’ paying technologies we are shifting towards mobile wallets. This will mean 2 things for a local Newcastle business. 1– you need to be listening to growing patterns, and make sure you have the capability to actually let people pay– as an example, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start capitalizing on the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send out to people on their phones and therefore directly into their wallets.
Beacons are a little something that has had growing use overseas and we are seeing them locally now too, but they are generally other ways of getting specials to people locally. It works through Bluetooth, and even a free Wi-Fi, and it just simply provides information or a discount to people who link or sign up to the Beacon. This means that people at your Newcastle store, or even roaming past the area will be given more motivation to actually enter the store and make a purchase. It’s an ingenious advertising and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even better use of apps. such as Snapchat and Periscope for original ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell making use of these apps. It is amazing how men and women can keep reinventing ways to get their business out there, and the same can possibly be done for your local company in Newcastle. Be creative and even searching for what other individuals have done, especially when it comes to social media– if you see something you like, remember of it and find a way to integrate a related idea into you own ad campaign.
My concluding pieces of parting advice– and these are things that you should do right away, today– would be to sign up to an all new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Newcastle level, and also boost your authority and possibly even become an useful resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will most likely discover that the future actually looks great for Local businesses with trends and technology promoting even greater interaction at a ‘community’ level. This is great for Newcastle businesses, and so I hope that you are as thrilled as I am. Keeping that in mind, if you are looking for more SEO advice, or are aiming to enhance your SEO efforts, then contact Internet Marketing Experts Newcastle on 1300 595 013 or visit, www.internetmarketingexpertsNewcastle.com.au.