5 Zombie Myths of Keywords

5 Zombie Myths of Keywords

A Search Engine Optimisation Plan in Newcastle is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have had just about anything to do with SEO you would have stumbled upon the notion of Keywords. Sadly, across my time in Search Engine Optimisation Plan in Newcastle I have discovered a lot of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords do not matter anymore

There certainly is also the false idea that with each one of the changes that have already been made, and the change in the direction of concept based searches, keywords don’t matter in 2015. This idea is misguided as keywords play a more vital role than ever. It’s an advancing market that is regularly changing and developing so you need to stay on top of the latest changes if you would like to succeed. Despite what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords must be densely packed.

The concept that the more regularly a keyword is used will convert into more success is an old-fashioned idea. There is no formula associating with the density and consistent rate of keywords closely packed together. The aim you should bear in mind is to have your particular phrases repeated throughout so that you can increase their frequency while balancing well-flowing content that brings to mind a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising just one keyword each time was the method circa 2005 and since all of the updates no longer can be applied to the market in 2015. If you only focus on the one keyword, then you will find that you have missed a number of opportunities. By diversifying your keyword analysis you can include the broad elements while focusing your energy on the long-tail terms and the newer emphasis on conceptual keywords.

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a drawn out string on nonsensical keywords are happily at an end. The keyword rich domain names no longer have much true worth to a domain’s visibility. This means that you should focus not on the keywords in your domain name, but can instead start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of key words in odd and unusual ways is better considered as keyword stuffing. By now you should understand that this is not a method that would be still supported in the 2015 environment. You should stay away from alienating your readers and focus on the subtle and logical way to weave keywords into your copy while also creating outstanding and unique content.

As the CEO of Internet Marketing Experts, I know the struggles that many people have when beginning the SEO, primarily when it comes to understanding keywords and your Search Engine Optimisation Plan in Newcastle. I myself ran a small business for a number of years and needed to learn SEO from scratch and by a lot of trial and error. So keep in mind to start off strong and use the info that you know. Once you have developed that base, learn as much as you can about SEO and be patient with the results. If you come to a stage when you are uncertain, or want to set your business apart from the rest, then look at having a chat to an SEO professional.

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