Digital Marketing Newcastle – Are You Making Money from your efforts?
Digital Marketing in Newcastle are necessary when it comes down to results – so ask yourself right now, are you in fact making money from your small business because of your SEO? If you aren’t then you might need to begin thinking of an SEO service for your Newcastle local business. But for right now, I would like to talk to you about a few matters. Throughout the years I have gone through all sorts of phases when it comes to the metrics that measure a particular website’s effectiveness. The data is important; in fact, it’s critical. Split-testing projects or even websites are also important. There is, however, one metric that exceeds all others when it concerns measuring your website’s results and that is whether you are really getting money or not. I know it sounds obvious, but in some cases it’s not your online strategy that is failing – it’s your services or product, your sales process, or your business model.
The finest SEO in the world can’t fix these sorts of trouble, but a simple AdWords project can help your Newcastle business in this process. So let’s take a heath retreat in Newcastle that is just starting with an AdWords Campaign – they are doing this because it will help to show them vital areas of their business and spare them vast quantities of money, and years of lost SEO efforts by starting small. During a 2 week campaign, the Newcastle heath retreat owners will discover two simple points in those two weeks that will form their SEO strategy for a long time to come.
- They discover the keyword phrase that matters some of the most for them is ‘Weekend Health Retreats’.
- They know that the ad that worked most highly from the range of ads they used was ‘Special Offer – Weekend Retreat from $495 call 1300 421 4351300 421 435’.
From just taking a look at this simple data, they learn a lot about what appeals to their likely customers. From the keywords they know what to pay attention to. From the Display Ad in AdWords these people know a basic call to action on the home page with the words ‘special offer’ and a rate is powerful with their Newcastle target market.
They change their home page to mirror that sort of feedback and in two short weeks they are without a doubt on their way to getting their website make money. They discontinued some of their design plans on the home page to make way for a simple call to action, and all of a sudden bookings began coming in.
-Remember that most people, even if they buy from your webpage, don’t have much time. Don’t make customers look for how to order from your site; it will cost you.
This simple instance shows how determining what is occurring is so powerful for you as a website owner. Don’t only focus on traffic; traffic won’t pay the bills. Prioritize making sales.
At the end of the day, this is your greatest metric when it concerns your success and SEO – all of the others will feed into your sales and this success. So my greatest piece of advice is to start learning what you can, go get a book, look online, read some blogs and just attempt and understand some of the intricacies of metrics and SEO. But once you start to feel that there are some parts that are beyond you, or you want to give your SEO campaign an extra kick, then perhaps think about contacting an SEO firm. Always shop around and make sure you comprehend what each SEO service has to offer. Don’t forget my company on your list! simply call Internet Marketing Experts Newcastle on 1300 595 013 or visit, www.internetmarketingexpertsNewcastle.com.au