Google AdWords Management Newcastle – Do people actually notice your ads?
Google AdWords Management is a necessary part in any SEO and Advertising campaign because if you simply leave your ad alone after creating it, you will not be flexible enough to actually get the outcomes you are after.
Far too many business simply dabble with Google AdWords, spend $5 on a pathetically written ad, and then leave it in the vain hope that it will generate some new business for them. If you are a business in Newcastle (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I would like to talk you through 4 really basic ideas that will help you to visualise and monitor a successful ad campaign.
True Meaning of AdWords – checking out all functions.
There are actually 2 versions of AdWords. It may seem a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have realised it yet. So the first version is standard AdWords, and there is AdWords express. If you are a local Newcastle company then chances are that you would have been prompted at the start of signing up for AdWords to run a project through express (it assesses the size of your company from your web page and makes a suggestion) if this is the case, I want you to find the regular AdWords and start making use of that because it is far more efficient and has amazing features like more specific targeting so you can reach your Newcastle consumers more properly. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can find regular AdWords by just looking for AdWords and following the prompts, but bear in mind that the two systems don’t share campaigns. This means that if you have begun an ad with Express, you won’t be able to see it in the other program.
$5 will not see any real results– and not just since results cost more, but because you have to have a larger project so as to actually see the effective aspects, and the not-so-successful parts. A great way to determine a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the estimated expenses slider to find out the rough cost that you should be aiming at. You will notice that there is a curve, – you generally want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, sometimes you just have to consider how much you want to lose, and just need to take a little bit of a gamble. Whether it is $50, $100 or $500, often in business you will want to have a bit of a leap of faith to discover what will help you.
Monitoring your ad.
This is the step that far too many people discount because they don’t realise that you get metrics from an ad campaign. You can actually measure and watch to see the number of people interact with it, when this interaction happens, and how much it is costing you each time. So why keep an eye on this? Well it will make sure that you are noticing what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for a minimum of 5 days to let it settle into a routine– because often ads will get a big boost at the start that gives you false assumptions about its effectiveness. So pay attention to it and don’t be afraid to start again with new plans.
So why should you trust my advice? I am actually the CEO of Internet Marketing Experts Newcastle, and I have worked in this business extensively. I have started off by running a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run an exceptionally successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are searching for more information about what to hunt for in a successful Google AdWords campaign, or would like to talk to an SEO agency to enhance your business even further, then phone us on 1300 595 013 or visit our website: www.InternetMarketingExpertsNewcastle.com.au.