SEO Company Newcastle – Beware the SEO Traps.
SEO Agencies in Newcastle may all seem the same, but if you develop enough awareness you can protect yourself from falling into traps.
Many years ago when I was finding out the value of SEO, I paid about $1,500 per month to one of the country’s best Online Marketing Companies. This particular firm was well known in the media as being one of the fastest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high on the first page of Google, throughout a range of keywords. I was excited and money started to come in every day from online sales. I remember asking the owner of the business one day what would happen if I ceased paying the $1,500 per month. He replied, then you would revert to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very awkward about that idea, but the money was rolling is so hey, what was the concern? And I am sure that lots of Newcastle business would definitely have done the same thing.
One day I will certainly never forget I did my typical keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still nothing, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was horrible. In a state of panic I called my SEO Company and asked what the hell had happened. They mentioned some sort of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could manage that page on my own.
For those of you from Newcastle that know a bit concerning the history of SEO, my website had been subject to a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for some time. They built a multi-million dollar business around it, but when Google altered the algorithm that was the end of that.
Even as a CEO of an SEO Company operating for Newcastle, I am a fervent believer that if you must know the basic principles of SEO if you want to run a successful business. Yes you may go to an SEO Company, but if you personally don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses mediocre and outdated techniques. Even if you 100 % outsource your online marketing you still need to know what’s going on. Never lose sight of the fact that it’s your business, your livelihood.
Keeping that in mind, here are a couple of questions for you to ask when hunting for a Newcastle SEO Company.
- Does the SEO firm have the capability to do all elements of web design and coding?
- Will they also analyse your competitors’ sites and businesses to establish which sites in your industry are performing well and why?
- Does the SEO company have content writers in-house?
- Does the SEO Company have a link strategy for your site?
- Does the SEO Company handle your social media strategy?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a part of their plan?
- Is the SEO firm wanting to understand your sales technique?
- How do they deal with reporting and communication?
- Do they offer you quick-fix promises?
If you are looking for a few ideas and pieces of advice that will help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then call us and we will answer every one of your questions. Contact Internet Marketing Experts Newcastle on 1300 595 013 or visit, www.internetmarketingexpertsNewcastle.com.au.