SEO Tactics To Abandon in 2018
In today’s competitive market of digitalisation and globalisation, it’s paramount for organisations to use online strategies and tactics that increase their exposure to customers that are proactively trying to finding their services or products. Search Engines are unquestionably the most influential programs that will affect your online visibility, and therefore your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to enhance their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be an amazing investment that will boost your exposure and conversion rates, or if used poorly, can harm your rankings and visibility, thus having the opposite effect. The issue with SEO is that its algorithm is frequently changing, and most website owners don’t keep up to date with current SEO trends. SEO tactics that worked last year may not necessarily be effective this year, and prevalent SEO tactics from five years ago may result in your website being penalised today.
Instead of exploring the top SEO techniques that website owners should be investing in, we’re instead going to analyse the top SEO tactics that will actually penalise your website and therefore should be completely forgotten about in 2018.
- Keyword Stuffing
Keyword stuffing is a standard mistake that many website owners make in an attempt to increase their SERP results. Keyword stuffing is fundamentally the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can smoothly detect how many times a keyword has been utilised and will penalise websites for severe keyword stuffing. Instead of keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been a popular SEO tactic since the start of SEO, and its performance as an SEO technique has advanced rather quickly ever since. Whilst link building remains among the top three SEO tactics in 2018, aggressive link building will without doubt result in your website being penalised. Google weighs links genuinely as a ranking indicator since links are a public endorsement which corresponds with valuable information on a website.
Aggressive link building arises where links are collected in an irregular way. Examples of this is where links are positioned in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be abandoned, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO tactic that many people still perceive to be effective is excessive internal links. There is a common misconception where websites which contain a large quantity of links to other pages within the website will improve their SERP results. The objective in doing this is to increase a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Issues
The backend of a website plays a meaningful role in SEO, so it’s important not only to uncover any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just published an update regarding SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most frequent technical problems that affect most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most overlooked SEO tactic that will enhance your SERP rankings relate to the images within a website. Optimising your website for image search is a reliable way to enrich your SEO, and this can be done largely with the image filename and alt attribute. As an example, instead of providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. Additionally, a basic mistake with images is keyword stuffing the alt attribute.
There’s no doubt that a productive SEO strategy will boost a website’s SERP rankings and visibility, however due to many websites misusing SEO tactics in years gone by, Search Engine’s SEO algorithms are continuously changing and it’s vital to keep up with these changes to thrive in today’s online marketplace. If you require any assistance with your SEO strategy, or simply haven’t updated your strategy in the last several years, phone Internet Marketing Experts Newcastle on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsnewcastle.com.au