SEO’s strength comes from Quality Content
SEO is based upon a strong groundwork of quality content, so is your Newcastle company in fact strong enough to succeed? Far too many places out there are producing content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the web is inundated with small businesses, like yours in Newcastle, that just try to get some awareness, but irritate people instead. Every online marketer, Local business and even just internet user would like to have that one post or video go viral and let the Social Media Machine just generate free marketing – but the truth is it is a game of chance, and the very best plan that everyone can stick to is to make constantly quality content for your fans to love, like and share.
There are a couple of Big Picture ideas that you have to remember when it comes to Content:
Relevant Content is Key.
Facebook is a rapid paced and constantly changing place, and so you will need to ensure you reach people when it is going to be most reliable. This means every little thing must be relevant to you, your business, your audience and what you intend to achieve. When you post about something that your target market genuinely appreciates you will see better response.
Content is not just words.
remember that when we discuss content you should be considering Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
Top quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You must keep these phrases in mind when making content. If you can continuously make posts that express one of the Three E’s then you will be on the path to making a reputation for quality content.
If you are uncertain on what your online or local Newcastle customer base will consider as quality, then some of the simplest ways to figure it out is to do some research. Take a look at your rivals or at other areas around your market to see what other company’s in Newcastle post and what type of interaction they get. You should not be looking to copy them, but rather mimic the areas that work and make their success your own. When it boils down to it however, one of the most basic ways to know what your Target audience will respond to will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they want to see on their Facebook wall. You may be stunned by what you discover. And so, if you have any questions, or simply want to chat, call Internet Marketing Experts Newcastle on 1300 595 013 or visit, www.internetmarketingexpertsNewcastle.com.au