This Is Why Your Content Marketing Isn’t Performing (And Tips On How To Fix It!)
In today’s demanding environment of internet marketing, there’s no question that content is king. Content is all around us and individuals love consuming it! It should come as no surprise that content is at the heart of almost all marketing methodologies, with around 94% of small companies concentrating their efforts on content marketing. Having said that, with countless companies now honing their marketing campaigns on content, it’s becoming extremely difficult to stick out from the crowd and make your content marketing appealing and powerful.
Have you tried content marketing only to find that you’re not getting the intended results? Well, you’re undoubtedly one of many businesses that are in the same boat. Don’t lose faith though, there’s no question that content marketing is among the most beneficial ways of increasing your customer base. So, here are four reasons why your content marketing might not be performing and most importantly, tips on how to fix them!
- You don’t have a strategy
Like any investment, if you don’t have a strategy and specific KPIs to measure results, how can you possibly improve? Putting up blogs and sending tweets are great, but if you don’t have any goals then you’re just aiming in the dark. For you to construct stimulating content that users will engage with, you need to have a clearly-defined strategy that should be aligned with your business objectives.
Regardless of whether you want to improve brand awareness, website traffic, or conversion rates, your strategy should include KPIs together with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your audience, the purpose of your content, and the kind of content that will work best for you.
- Your content is not distinct
With the enormous amount of online business today, it’s crucial that your content is distinguishable from others. Too many businesses will design content without examining the competition and subsequently craft content that merely gets lost in the crowd. Your content should be entertaining, fun, and most importantly, offer value to visitors by presenting solutions to prevalent pain-points in your niche. Along with this, different types of content suit different communication approaches, so contemplate the most effective ways you can accomplish this, either through infographics, videos, diagrams, or even just thought-provoking or intriguing text.
- You don’t promote your content
Some of the biggest oversights that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve created the most ground-breaking article the world has ever seen, who will view it if they don’t know it exists? To prosper with your content marketing, it’s critical that you promote your content through all available networks, including:
Social media (Facebook, Twitter, Reddit, Google+).
Adding internal links to your blog post.
Pitching to influencers and bloggers in your niche.
Proposing it as a guest post to bloggers in your market.
Incorporating links to your content when commenting on other forums and blogs.
- Your content is not search engine friendly.
Content represents a substantial portion of your SEO, so it’s crucial that your content is SEO friendly and never use black hat tactics to try to enhance results. Keyword stuffing is a typical mistake that companies will make in their content creation, coupled with using the wrong keywords, duplicate content, and not optimising meta tags.
Do some research to obtain the most suitable keywords that your audience would use to find your content. Likewise, use meta tags to your strengths to attract more viewers to your blog. Search engines always want to deliver the best content to users, so if your content is engaging then other sites will link to it, increasing the possibility of obtaining more high-quality, reliable links from relevant businesses.
At the end of the day, there can be hundreds of reasons why your content marketing isn’t delivering you the desired results, however the above points should deal with most of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Conduct as much research as you can about your target market, your competitors, and your keywords, and produce intriguing content that your users will naturally engage with.
If you’re thinking about giving up on content marketing due to substandard results, talk with Internet Marketing Experts Newcastle who will be able to point you in the right direction. Call 1300 595 013, or alternatively visit our website for further information: http://www.internetmarketingexpertsnewcastle.com.au