Top Tips For The best Email Sequences
Having worked as a sales representative for numerous tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are exceptional because they dramatically reduce the workload for a sales rep, nonetheless in today’s world, everybody can sympathise with discovering various email sequences lurking in their inbox on a daily basis that just bother us because we need to click 2 buttons to get rid of them!
Not nearly enough business owners invest the time and effort in setting up compelling email sequences that actually sell their product. Putting together useful email sequences is both a science and an art, and if done effectively, can produce superb results. Having hundreds of potential customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s four tips on how to craft a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very relevant when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will encounter so if it’s not enticing enough, they simply won’t open it. It goes without saying, the subject lines of an email are critical when it comes to conversion rates. Here are a few stats which showcases their importance:
One-third of email recipients will open an email based entirely on the subject line
Nearly 70% of email recipients will ascertain if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the average mobile screen can only fit between 4-7 words in the subject line.
The key to effective subject lines is solving your prospects problems in as little words as possible. For instance, effective subject lines include, “Common questions about university”, “Common questions about rental payments”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem succinctly. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
Once a recipient has opened an email, it’s vital that you deliver a value proposition in the context of their problem immediately. Forget beginning the email with your name and job role; you want to give your recipients a good reason to keep reading the email. So, start your email with some relevant information they can relate to, like company news or their response to an event via Facebook or an online blog, then get into the value proposition in the second and third sentences.
Your value proposition should be structured like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to speak to you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.
I recently worked with another firm with [positive benefit]. Is this something that would be useful for [company name]?
It’s imperative that you get to the point promptly and keep the content targeted to the objectives of your prospect.
Tip 3 – Ditch the mundane ‘Welcome Email’
If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s basically dead-wood and if you’re going to send a welcome email, ensure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The reality of the matter is that even a great first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an excellent follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to make sure that your follow-up emails also contain your value propositions, and supplementary information that is informative to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly suggest using this application to help you with your email sequences.
The value of constructing effective and actionable email sequences can have a significant affect on your conversion rates and sales. There are many variables that you have to consider when generating your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in seeking advice from digital marketing professionals that can assist you. Talk to the team at Internet Marketing Experts Newcastle today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsnewcastle.com.au.